Everywhere I look, some funnel with arms is telling me to “do the work.”

Like it’s this mystical, soul-stretching pilgrimage to self-betterment where you have to pluck a unicorn’s mane + chant under the blood moon or some shit.

But what they don’t say is that it’s not just any work… and definitely not all the busywork they keep sucking us into.

It’s not hustling until your life is abandoned or grinding your identity into whatever’s most palatable for the algorithm gods.

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The work that actually makes a big damn difference is the stuff that helps you trust-fall into the highly feral, mildly exhausted, wildly creative weirdo you really are—no leash, no muzzle, no airbrushing out the wild bits.

It’s the cracked-open, nerve-baring, heart-spilling work of being so damn YOU it kills off all the safe, reasonable, corporate residue, leaving YOU standing in your power like a battle-worn legend of your own destiny.

It’s burning down the self-help bullshit and resurrecting from the ashes like the unholy love child of a chainsaw-wielding wrecking ball + a fire-breathing phoenix—bare-faced, spine-cracked, and absolutely done giving a fuck about being digestible, professional, or polite.

I did the work, and all I got was this shitty mindset.

I’ve had it up to my goddamn unibrow with these motivational morons yapping about “doing the work” without ever explaining what the hell the work even is.

Like, are we talking about spiritual burpees?

Setting fire to our Pinterest boards?

Carving “grind harder” into our morning avocado toast?

Drinking overpriced mushroom matcha elixirs?

Yelling motivational shit at Instagram?

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Then (after a few years off of social media + in therapy), it hit me like a hot dog to the forehead.

The work isn’t grinding your weird down until it’s socially acceptable—it’s grabbing a fistful of tacos, a blowtorch, a gallon of top-shelf whiskey, and taking up space like the goddamn force of nature you were born to be.

In a few weeks, I’m dropping a brand new 7-part series on The Hot Dog Cart called, How to Make Being YOU the Whole Damn Strategy.

I’m going to be breaking down how to take all 50 feral, weird, beautifully unhinged shades of YOU and turn them into fun, feel-good experiments that’ll heal you, grow you, and pay you.

It’s one part strategy, seven parts YOU, and it’s about goddamn time someone explains what “doing the work” really means.

You’re gonna want to see this. Or don’t. I’m not your mom.

My 7-part Framework (which this whole series is rooted in) is called Brandishing YOU.

Yup, just like the speakeasy I've been inviting you to.

NUTSHELL: Being yourself isn’t a gimmick; it’s the entire strategy.

Understanding the 7 parts of YOU (the human + the solopreneur) and how they translate into the systems, strategies, and shortcuts that are right for YOU is how you start healing, growing, and getting paid what YOU want, the way YOU want, with the kind of clients YOU want, in the small amount of time YOU want.

YOU’re the piece that’s been missing!

Putting YOU back into everything… is “the work.”

7-PART ANTI-FUNNEL-WITH-ARMS SERIES: How to Make Being YOU the Whole Damn Strategy:

1. Who YOU Are Changes Everything

You don’t need to fix yourself. You don’t need to tone it down, smooth it out, or act like someone you’re not. You’re not broken. You’re just too wild for the BS, and it’s time to stop hiding that. This is where we peel back every part of your personality. Your brain’s wired the way it is for a reason, and it’s not up for negotiation. We’re getting into how + why your quirks, instincts, and neuroses are rocket fuel, not liabilities, and how to start unpacking them.

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2. How YOU Think Changes Everything.

You’ve been sold a lie that strategy is some external thing you have to learn, master, and flawlessly execute. Nah. Your strategy is the way your brain just naturally works—messy, unpredictable, and 100% unfiltered. We’re torching the Dopamine Economy’s playbook and creating systems + shortcuts that are so aligned they feel good.

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3. Who YOU Help Changes Everything.

The internet is an overcrowded, noisy-ass dive bar, and your kindreds are in the corner, staring at their drink, wondering if anyone in here gets them. They’re looking for someone who thinks like they do, who sees the world through the same cracked but lovable lens they do, who has also rage-quit a webinar mid-sentence. You don’t have to create them—you just have to be so unapologetically YOU that they spot you through the chaos, raise their glass, and say, “Wait, you hate this weird clout-chasing hellscape too? Hold my drink—we ride at dawn.”

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4. What YOU Say + How YOU Say It Changes Everything.

Your voice is the primal scream that rips through the noise and makes people stop scrolling. We’ve been force-fed this idea that our words need to be polished and professional to matter—but that’s horseshit. Your voice is the sharpest tool you’ve got, and it’s time to sharpen that edge instead of dulling it down. Your voice is the shot of whiskey that makes people sit up and listen. We’re unleashing that beast and making it so undeniably YOU that people can’t help but feel it in their bones. It’s time to rip the muzzle off + write like your words have teeth.

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5. How YOU Express Yourself Changes Everything.

Your style isn’t a mood board—it’s a goddamn war cry. It’s not about curated aesthetics or fitting into industry templates. It’s about letting your energy take up space, being real as hell, and making your kindreds feel like their home. Your vibe should hit like a pull of the heartstrings—whether it’s neon mayhem, earthy rebellion, or soft grunge witch energy. Make it wild, make it ordinary, make it undeniably you. Express yourself so shamelessly that your kindreds see it, like a beacon, from a mile away and know they’ve found their kind of crazy. I’ll show you exactly where to pull that shit out of (inside YOU).

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6. What YOU Offer Changes Everything.

Turns out, you don’t have to launch a new offer every five minutes, run yourself ragged, or promise people shit that's flat-out impossible to guarantee (eeeww). Just one damn good offer that evolves with you—shaped by who you are + how you do things—will outsell a menu of mediocre ones every single time. And guess what? It doesn’t have to be “done” to be sold. It doesn’t have to have a funnel. It doesn’t have to follow any of the rules the gurus keep shoving down your throat. It just has to be something you believe in enough to talk about. That’s what makes an offer sell. Everything else? Optional. Or, let’s be real—completely unnecessary.

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7. How YOU Show Up Changes Everything.

The Guru Pipeline will have you grinding your soul into bite-sized pieces to fit their precious content calendar, but I call bullshit. Showing up shouldn’t feel like you’re pimping yourself out. It should feel like freedom—like saying exactly what you think and not giving a single fuck who doesn’t vibe with it. We’re digging into how to market like you’re done playing nice with the algorithm gods and ready to just show up as the full-on wildfire you really are.

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The kinda success YOU want is 100% possible. But only if you heal from the programming + build something true to everything that’s YOU!

I’m creating this series because I’m tired of being told to rinse + repeat strategies that were designed for people who've never had to shovel snow + homeschool a kid, while texting a client and trying to remember whether they fed the foster kittens.

The sales funnel with arms shit doesn’t work for us.

We’re too wild, weird, and wonderful for that.

I have a better idea!

Subscribe to The Hot Dog Cart newsletter to get access to this series when I start publishing it in late April. It’ll only be free for 2-weeks, and then it’ll be reserved for my paid subscribers.

​Sign me up + send me the series when it’s ready, Dre!​

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To understanding what “doing the work” really means for YOU,

Dre 'Full-Weird, No Survivors' Beltrami

P.S. Subscribe to The Hot Dog Cart and get ready for the series drop. Your inbox is about to get a lot more YOU-shaped

P.P.S. Bring snacks. The good ones. Bottomless hot dogs + margaritas will be available.